Friday, October 11, 2013

RADIO SHACK: RETAIL'S EIGHTH WONDER


Radio Shack. It's one of those places that makes us all a little confused. Sure, one day in your life, you may find yourself in the market for a 104k capacitor, at which time...wait, no. That won't ever happen for 99.9% of you. 

"Are they still open? I think they closed years ago. Couldn't we just get that....anywhere else?"

We've all had the same reaction to the words 'Radio Shack' on those rare occasions that someone, likely mistakenly, mentions the retailer.

It's one of those places that makes us all a little confused. Sure, one day in your life, you may find yourself in the market for a 104k capacitor, at which time...wait, no. That won't ever happen for 99.9% of you. 

For most of us, Radio Shack is a convenient landmark by which we give directions to other, more capable and competitively priced, retail stores.

"You know where the Twiss Street dump is? Yeah, so go past that..."

Nevertheless, you may, in a pit of clinical depression, be in such a vulnerable state that you venture into a Radio Shack nearby. Don't be afraid. Just understand that you'll wish you hadn't wasted the gas and time confirming what you told yourself you already knew. 

Of course they're open. It's fair to assume they never actually close. And yes, their employees know everything there is to know about batteries, especially why their proprietary AA's will last longer than those $30 Duracells. Sure, they know that stuff. But is that really what you wanted to do with your night? Humor someone who is biding time until that dream job in WalMart's electronics department opens up?

Now, in some cases, Radio Shack will have what you need. Unfortunately, those employee uniforms must be made of the finest organic polyester because the price of that auxiliary cable is at least double what you'd find it for elsewhere. Yes, the connection is made of 24 karat Peruvian gold, and yes, it will make your Bruno Mars MP3s sound incredible coming out of that homegrown sub in the back of your Dodge Neon with custom ground effects and buzzing loose license plate. On second thought, maybe you do belong at 'the Shack'?

One thing is for sure, you will get old, and once you do, Radio Shack will be closed. Unless you're old today, in which case you've surely purchased at least one antiquated remote controlled helicopter for a whipper snapper in your family. Why? Well, not because the kid asked for it. Kids no better than that. It's because one of those sharp-dressed Shackers led you down their slippery slope. Trust your gut. Little Jimmy doesn't have any need for a D-battery operated cassette recorder. Little Jimmy won't ever even know what a D battery is. He wants the new iPad Maxi because his old tablet doesn't have the processing power to keep up with his 10 year old problems.

For your nearest Radio Shack location, or for a list of products you won't find in store, check out radioshack.com. They're sure to disappoint.

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