Set to arrive in the midday hours, Lapis explained during last night's newscast that winter storm "Reid" could prove more devastating than storms in recent memory.
"People who can see today may experience temporary, if not prolonged, blindness" said Lapis in a moment that sent viewers into panic.
Stores across Western Mass have been inundated with customers as early as 5 a.m. Wednesday seeking bottled water and salted butter.

Meteorologist Brian Lapis did urge viewers to be prepared for the worst, but to also understand that his report was merely a prediction.
"This is New England. If we get 16 feet of snow and the power goes out, just wait 15 minutes. It might be a great beach day after all!"
More of the same, only from The Westfield Noise.
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